Hauseit’s property marketing approach caught the eye of the Leicester Mercury — the city’s newspaper of record — which featured one of the agency’s listings in a dedicated photo gallery. The property, a rare and beautifully preserved Edwardian home in Leicestershire, was showcased in a feature inviting readers to take a virtual tour of its historic interiors.
The Leicester Mercury regularly runs property gallery features on notable homes coming to market across the county. Appearing in this format puts a listing in front of a significant local readership and signals that the property is genuinely noteworthy — not just in price, but in character and architectural quality.
The property
The Edwardian era produced some of England’s most distinctive domestic architecture: high ceilings, original fireplaces, decorative cornicing, stained glass, and generous room proportions that modern new-builds simply cannot replicate. Properties of this character are increasingly scarce — particularly those that retain their original features rather than having been stripped in subsequent decades.
Hauseit’s cinematic approach to property photography and video is well suited to homes of this kind. Rather than the wide-angle distortion and harsh flash typical of standard estate agency photography, the agency’s editorial style — natural light, measured composition, careful framing — does justice to period interiors in a way that genuinely reflects how the home looks and feels in person.
Why press coverage matters for property marketing
A feature in the Leicester Mercury reaches tens of thousands of local readers — many of whom are active buyers, investors, or simply people who follow the local property market. For a vendor, this kind of editorial coverage is something no amount of paid advertising can directly replicate. It carries the implicit endorsement of a trusted local publication.
At Hauseit, every property is marketed as if it deserves to be featured. The fact that the Mercury agreed — and ran a dedicated gallery — is a reflection of both the quality of the home and the quality of the materials produced to market it.
