for property developers
Selling new homes for Leicestershire developers.
From off-plan launch to final completion — sales partnership with the data, buyer network, and dedicated team to clear your scheme.
the numbers
the difference
Independent sales partner for your scheme.
Speed without compromise
Every month a unit sits unsold costs you development finance interest. Our average time-to-reservation on Leicester new builds is under six weeks from launch. We run parallel marketing tracks — portal, database, and paid social — from day one, so you're not waiting for one channel to warm up before activating the next.
Our pipeline management means reservations convert to exchange faster too. Industry average: 12 weeks. Our average: 8 weeks. That difference compounds across a 20-unit scheme.
Off-plan from day one
We begin marketing before a single brick is laid. CGI walkthroughs, rendered site plans, and a scheme brochure go live as soon as planning is approved. Our registered-interest database of 2,400+ active buyers means we can pre-qualify leads and collect reservation deposits off-plan — reducing your exposure before practical completion.
Early reservations let you draw on development finance earlier, reduce your risk, and give lenders the sales evidence they need to advance tranches.
Accountable to you, not a head office
Hauseit is founder-led. Mohammad Aliyan Ased and Imran Bashir are both directors and both available directly — not through an account manager. Every developer instruction gets a named partner who attends site visits, runs launch weekends, and reports to you weekly, not when a reporting cycle dictates it.
No corporate layer. No hidden marketing levies. No junior negotiators handling your high-value scheme. Direct access from appraisal to final key handover.
what we do
The full service, start to finish.
Pre-launch strategy & buyer database matching
Before unit one is marketed, we build a target buyer profile based on comparable sales data from the surrounding postcode. We then match that profile against our registered buyer database — identifying who in our network is actively looking for exactly this type of unit, at this price, in this location.
From there, we run targeted Meta and Google ads to build a registered-interest waiting list specific to your scheme. Interested buyers register, we qualify them (position in chain, mortgage-ready or cash, purchase intent), and we collect soft reservations with a reservation-deposit hold. By launch day, you have a list of warm, qualified prospects rather than a cold portal listing.
This pre-launch phase typically takes four to eight weeks and is included in our standard fee — not charged as a separate marketing retainer.
CGI, brochure & marketing collateral
Off-plan sales require buyers to commit to something that doesn't yet exist. Professional CGI renders, accurate floorplans, and a well-produced scheme brochure are the difference between a buyer reserving early and waiting until practical completion — which costs you time and money.
We coordinate the full creative production: CGI artists, architectural floorplan illustrators, brochure designers, and — when the build is complete — professional photographers and videographers. You have one point of contact, one project timeline, and one invoice. No managing four separate agencies while also running a construction programme.
All collateral is produced to portal specification, optimised for print, and formatted for digital distribution to our buyer database. Rendered site plans and individual-unit floorplans are included as standard.
On-portal & off-portal marketing
Rightmove is included as standard from day one of active marketing. But portals alone are insufficient for new-build schemes, where buyers often don't know to search for a development that hasn't been heard of yet.
Beyond the portals: sponsored editorial placements in the Leicester Mercury (for locally-newsworthy schemes), targeted Meta campaigns to BTL investors and owner-occupiers filtered by income bracket and location, Google Search ads capturing developer-intent keywords ("new homes Leicester"), and email campaigns to our segmented buyer database. We also cross-refer with a network of mortgage brokers who regularly introduce buyers looking for new-build stock specifically.
Every channel is tracked. Monthly marketing reports show leads by source, conversion rate, and cost-per-reservation — so you can see what's working and where budget is allocated.
Show home & site sales suite
A well-staged show home converts viewings into reservations significantly faster than an empty plot. We advise on show-home unit selection (typically the most lettable mid-range unit, dressed to appeal to the broadest buyer profile), interior staging, and signage — whether that's a full temporary sales suite or a dressed completed unit.
We staff show-home weekends and open-day events with our own team, managing viewings in accordance with site safety requirements (PPE, site induction, visitor signing-in). For phased schemes still under active construction, we manage accompanied viewings of completed units while later phases are underway, including safety briefings for all visitors.
Show-home management, staffing, and interior strategy coordination are included in our scheme fee — not charged as a separate day rate.
Reservations to exchange management
The point at which most agencies disengage is where we stay most active. Once a buyer places a reservation deposit, the real work begins: keeping the reservation from collapsing between deposit and exchange. Fall-throughs at this stage are expensive — you return the deposit, re-market the unit, and lose four to eight weeks of timeline.
We chase solicitors weekly, monitor mortgage survey progress, identify stalled chains early, and intervene when a buyer goes quiet. Our average reservation-to-exchange time on Leicester new builds is eight weeks, compared to an industry average closer to twelve. For a ten-unit scheme, that four-week saving per unit can mean two to three months off your overall development programme.
Every reservation gets a named Hauseit contact managing its progress, with a weekly written update to the developer covering all live reservations: where each is in the legal timeline, any blockers, and our recommended action.
Post-completion & remaining unit sale
For phased schemes or those where some units complete without reservations, we continue marketing unsold stock with the same energy and resource as the initial launch. We don't wind down when the show home closes. Remaining units receive their own targeted campaign — often repositioned on pricing or buyer profile based on what the launch phase revealed about actual demand.
We also handle the handover period: managing defects queries between new owners and the developer's after-sales team, signposting owners to the NHBC warranty process, and referring owners to our property management contacts where relevant. A clean handover builds your reputation for the next scheme.
For developers building a pipeline of sites, we maintain a relationship between instructions — providing market intelligence reports, off-market comparable evidence, and introductions to planning consultants, solicitors, and finance brokers as part of our ongoing partnership.
scheme types
From plot-by-plot to multi-phase.
Apartment blocks
Period conversions and new-build BTL stock — city centre and suburban.
Learn more →Mixed-use schemes
Residential above retail or commercial, including planning-condition requirements.
Learn more →Refurbishment & period conversions
Listed buildings repurposed, characterful homes requiring specialist buyer marketing.
Learn more →Build-to-Rent
Managed lettings strategy for BTR blocks — tenant waiting list, referencing, block handover.
Learn more →how we work
Pre-launch to handover.
Phase 1
Site Appraisal
Free walkthrough of your site or scheme. Market analysis report within 5 working days — what your scheme will achieve before you commit.
Phase 2
Marketing Strategy
Pricing strategy per unit, launch timeline, target buyer profile, and marketing budget recommendation.
Phase 3
Pre-launch & Off-plan
Database matching, CGI launch, social ads, registered-interest list, and reservation-deposit collection before practical completion.
Phase 4
Active Marketing
Portal launch, show home opening, weekly viewings, and monthly developer reports covering leads, conversions, and pipeline.
Phase 5
Reservations & Completion
Solicitor and lender liaison, weekly reservation tracking, exchange and completion management through to final key handover.
transparent fees
Clear fees. No surprises.
We work on a fixed fee per unit sold — typically £2,000–£4,500 per unit depending on scheme size and unit value — agreed before instruction. No retainers, no marketing levies charged on top, no ambiguity about what the total cost of instruction will be.
The specific fee for your development depends on the number of units, anticipated sale values, and the scope of marketing support required (for example, whether we're coordinating CGI production or you already have a creative team in place). We'll give you a firm fee structure at the appraisal stage — in writing, before you commit.
For schemes where we achieve a higher percentage of asking than the agreed benchmark, we will discuss a performance element — but that's a conversation for the appraisal, not a clause buried in the small print.
| Hauseit | Corporate Agent | In-House Team | |
|---|---|---|---|
| Fee structure | Fixed per unit | % commission | Salaried |
| Marketing levy | ✓ None | ✗ Often added | N/A |
| Reservation management | ✓ Included | ✗ Often extra | Variable |
| Named director contact | ✓ Yes | ✗ No | No |
| CGI & brochure handling | ✓ Coordinated | ✗ Extra cost | In-house |
| Pre-launch database | ✓ 2,400+ buyers | Limited | None |
get in touch
Tell us about your scheme.
Tell us a little about your site and we'll come back to you within one working day with an initial market view and a proposed date for a no-obligation site visit.
Or speak directly with Mohammad Aliyan Ased or Imran Bashir, Directors, on 0116 216 6777.
Enquiry received
We'll be in touch within one working day.
common questions
Developer FAQs.
National specialists operate at scale — which means layered account management, marketing levies on top of commission, and no direct access to the people making decisions. With Hauseit, you get a named director on your scheme from day one. No middle layer. The same person who prices your units attends the launch weekend and fields solicitor calls at week eight.
Ideally at or before planning approval, to give us time to build a registered-interest list before ground breaks. The earlier we're involved, the more units we can sell off-plan — which frees up development finance faster. At a minimum, instruct us no later than three months before anticipated practical completion.
We coordinate it. Our supplier network covers CGI artists, floorplan illustrators, brochure designers, and photographers. You get one point of contact and one invoice — rather than managing four separate creative agencies alongside a live construction programme.
Fees are agreed on a fixed per-unit basis before instruction — typically in the range of £2,000–£4,500 per unit depending on scheme size, unit values, and scope of marketing support required. There are no retainers and no marketing levies charged on top. We'll give you a firm quote at the appraisal stage.
Yes. Help to Buy closed to new applicants in 2023, but shared ownership remains active in Leicester and Leicestershire, and First Homes is available on qualifying developments with planning conditions. We're familiar with the legal requirements and buyer qualification criteria for both, and can advise on how to sequence unit releases accordingly.
We work around s106 obligations as part of our marketing strategy. This includes advising which units to release first, identifying registered providers for affordable units where required, and ensuring your marketing materials reflect any conditions attached to the consent.
Yes — off-plan sales are one of our core offerings. We collect reservation deposits before practical completion using a developer-standard reservation agreement, and manage the legal pipeline through to exchange. Buyers typically exchange on a new build within 28 days of receiving a legal pack from the developer's solicitor.
Yes, Rightmove is included in our standard fee. Beyond the portals, we also run targeted Meta and Google campaigns to BTL investors and owner-occupiers, email our buyer database, and pursue editorial placements with the Leicester Mercury — all coordinated from one marketing plan.
We re-market within 24 hours of a reservation collapsing — often to the next buyer on the waiting list. Any deposit retention is governed by the developer's reservation agreement; we advise at the appraisal stage on what terms are standard and enforceable in Leicestershire.
Yes. For schemes intended for the private rental market rather than owner-occupation, we can manage a lettings launch — building a tenant waiting list, referencing applicants, and handing over a fully-tenanted block to a management company. Speak to our lettings team at hauseit.co.uk/let/ for rates and availability.
Have a question not answered here? Get in touch or call 0116 216 6777.
ready to talk
Let's talk about your scheme.
Book a no-obligation site appraisal and we'll come back to you with a full market analysis within five working days.
