Why the Premium Property Market Is the Toughest It’s Ever Been | Hauseit Estate ESCAPE Podcast
Author
Published on
Category
Recent Posts
Get in Touch
Episode 1: The Estate Escape Podcast
Inspired by a post from PierreLuxuryEstates
The premium property market isn’t just slow — it’s the slowest we’ve seen in years. In our first episode of The Estate Escape, we break down what’s really going on and why even the best homes are sitting unsold.
Until the podcast goes live, here’s a breakdown in Q&A format.
What exactly is the “premium” property market?
At Hauseit, we consider any property above £500,000 to be in the premium bracket. These are homes with standout features — think large plots, design-led renovations, or addresses in high-demand postcodes.
So… why is this market struggling right now?
In short: buyer caution and seller denial.
Many sellers are anchored to 2022 prices, while buyers are dealing with:
Higher interest rates
Economic uncertainty
General election nerves
That combination is creating a huge disconnect between expectations and reality.
Didn’t premium buyers used to be more resilient?
Absolutely. In the past, luxury buyers often moved regardless of wider market trends. But today, even high-net-worth individuals are waiting. Some are sitting on cash. Others are choosing to rent and wait out the market.
What sparked this discussion?
A post from Pierre Luxury Estates on Instagram caught our attention. He summed it up perfectly:
“It’s not your agent — it’s the market.”
Even homes with flawless marketing are sitting still. That post inspired us to unpack what’s really happening.
Are luxury homes overpriced right now?
In many cases, yes — but not out of greed. Sellers are pricing based on old data or emotional value, not current buyer sentiment. Buyers want value, not just square footage. The “premium” label alone no longer guarantees offers.
What can sellers do to increase their chances?
Here’s our honest advice:
Price realistically – The sooner you align with market sentiment, the faster you’ll sell.
Listen to feedback – Silence after viewings is feedback too.
Stage to sell – Buyers want move-in ready, not fixer-uppers.
Work with honest agents – You need strategy, not flattery.
And what should buyers know right now?
This is a rare window of opportunity. If you’ve got your finances lined up, you hold negotiating power. But don’t sit on the fence too long — if rates drop or political certainty returns, demand (and prices) could rise quickly.
The Big Takeaway
The premium market hasn’t crashed — it’s just correcting. Sellers who embrace this shift will thrive. Buyers who act wisely will win. And agents who tell the truth will stand out.
The Estate Escape Podcast – Episode 1: Coming Soon
We’ll be adding the full episode link here shortly — follow us on Instagram for the drop