Selling Homes Over £1,000,000 – Everything You Need to Know (Q&A)
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At Hauseit, we understand that selling a premium property isn’t the same as selling an average one. Whether it’s your primary residence, a second home, or part of your investment portfolio, homes over £1,000,000 demand a tailored, strategic approach to attract the right buyers and achieve the best price.
Here’s our quick guide, in Q&A format, to help you prepare.
Q: Is the process of selling a high-value home different from selling a standard one?
A: Yes, absolutely. Selling premium property requires more than just a listing on Rightmove. You’re selling a lifestyle, a location, and often a story. This means professional marketing, exceptional presentation, targeted outreach, and sometimes a more discreet approach to protect your privacy.
Q: What’s the first step in getting started?
A: Book a confidential valuation with an estate agent who specialises in premium property. At Hauseit, we evaluate your property with the full picture in mind—local market trends, buyer psychology, presentation, and how best to position your home.
Q: How important is presentation for high-end homes?
A: Vital. You only get one chance to make a first impression. That means:
Professional photography (including twilight shots)
Drone footage to showcase location and grounds
3D floorplans and virtual tours
Styling advice or light home staging where needed
We handle all of this in-house at Hauseit, and include it in our premium packages.
Q: Should I market my property discreetly?
A: Many of our clients choose to sell off-market initially to avoid public listings and time-wasters. We can tap into our network of qualified buyers and investors—people who are actively looking for properties like yours.
If we don’t sell we then go public, we do it with strategy: precise buyer targeting, paid social ads, and feature placements to ensure the right people see your home.
Q: What kind of buyers are interested in homes over £1,000,000?
A: These range from relocating families and London buyers looking for space, to overseas investors, downsisers with equity, and high-earning professionals moving up the ladder. Reaching these audiences takes more than a “For Sale” board—it takes data, experience, and a plan.
Q: What fees should I expect when selling a premium property?
A: At Hauseit, we offer a bespoke service for homes valued over £500,000, with commission rates typically between 2%–3% + VAT, depending on your marketing needs. We’re transparent, flexible, and only take on homes we believe we can sell well.
Q: Why should I choose Hauseit to sell my high-value property?
A: Because we blend the reach of a modern online agency with the polish and discretion of a boutique firm. With extensive marketing experience, strong local knowledge, and a network of active buyers, we’re uniquely positioned to deliver results where others can’t.
Ready to sell your premium property—quietly and professionally?
Get in touch with us confidentially today. Whether you’d prefer a low-key off-market approach or full-scale marketing campaign, Hauseit will create a tailored plan to help you achieve the best possible result.
Contact us directly on 0116 216 6777.
Your home is premium. Your service should be too.